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Bleacher Report – Vikings

Vikings sell naming rights for $220 million

By Mike Florio In L.A., a now-defunct stadium project sold the naming rights before breaking ground. In Minneapolis, the Vikings put the horse in front of the cart, securing the ability to build the building before selling the rights to attach a name to it. Via Terry Lefton of SportsBusiness Journal, the Vikings have sold the naming rights…

Source:: ProFootballTalk

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