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Bleacher Report – Vikings

Mark Wilf: City didn’t shy away from the cold, ‘We embraced it.’

By apnews@1500espn.com

MINNEAPOLIS (AP) – Now that Minneapolis has the 2018 Super Bowl, organizers are determined to show the world that nobody does winter better than Minnesota.

Touting the theme “Built for the Bold,” organizers persuaded NFL team owners on Tuesday to choose Minneapolis, largely on the appeal of the futuristic $1 billion stadium rising from the site of the former Metrodome, which hosted the Super Bowl in 1992. But the civic leaders turned Minnesota’s legendary winters into a selling point, too.

“We didn’t shy away from it. We embraced it,” Vikings president and owner Mark Wilf…

Source: 1500 ESPN Sportswire

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